Adam

Adam is the first typeface made in Estonia specially for reading sizes and continuous text. Adam’s influences come from many different sources. Capitals are influenced by early 20th century Grotesk, lowercases on the rhytm of broad-nib writing practice. The italic type is in many ways the contrasting member in the family, while still fitting in with colour and rhythm. Adam has proved to work well in magazines for body text.

 

Initally, Adam started as a typeface specifically designed for art manifestos. Over a period of one and a half years, more styles were added to the family to answer the needs of curatorial and critical writings, gallery publications, magazines as well as signage, all of which often require complex hierarchies. Therefore Adam includes four weights with true italics and four original display stencil-based cuts.